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How to shoot effective low budget videos for product training?

Have you ever wanted to use how-to videos to train your product training stakeholders, but couldn’t afford professional videography? Or you needed to put up a video in record time to solve a troubleshooting issue, but didn’t have the time to get it done professionally? Well, who says a video needs to be professionally shot for it to be an effective training tool? – A low budget video, shot with a couple of tricks of the trade, can make your video just as viewable and still prove to be effective and attain your objective.

Here are some tips to shoot videos with your camcorder that can be used as effective training tools:
  1. Pre-Production
    Pre-production is one of the most essential elements for shooting quality video. You need to have a plan for shooting the video. Script the content of the video and list down all the shots you will need. For shooting how-to videos it is extremely important that all the steps involved in performing the task are scripted in detail. This will give you an outline for the video to work with
  2. Production
    During production, it’s a good idea to shoot as much content as you can. This will help you in the post-production stage. While shooting follow these tips
    1. Get the lighting right – Shoot in front of backgrounds with uniform lighting to avoid bright spots or reflections. A quick way to get smooth, even, lighting in your videos is to use two banks of full spectrum, natural color fluorescent lights. Use light reflectors to create highlights and eliminate shadows.
    2. Keep the camera steady – Use a tripod stand even if your camcorder has an image stabilization feature.
    3. Avoid zooming in and out too much – Use the feature sparingly, zoom in and out of objects slowly and restrict the usage of zoom in between scenes.
  3. Post-Production
    Post- production involves editing the footage to make it into a shorter, crisp video that will engage viewers. You can add effects and transitions in this stage to your video as well. It is also extremely important to get the right file format depending on the platform you’re delivering your video on. Use formats that are compatible with most browsers like .mov, .asf, .avi, etc. for online delivery and formats like .3gp, .mp4, etc. for delivering on mobile phones.
The quality of the videos you shoot will increase dramatically and you’ll be shooting professional looking videos even with a decent mobile phone camera, when you follow some of these basics. These kinds of low budget videos might not be ideal in every situation but can definitely be effective in scenarios that require a ‘quick-fix’ solution. They can save you a lot of time and money where you don’t actually require a video of award winning quality.

STAM has a decade's experience in helping global companies with their Web Based product training strategies and investments, please contact us for your product training requirements.
“Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it”
– William James
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