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  • Expertise in Web Based Product Training
  • Focus on Technology Vertical
  • Global clientele including Fortune 500 companies
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Using podcasts to deliver ‘any-time’ ‘any-where’ training

A podcast is a series of digital media files, either audio or video, that is released episodically and downloaded through subscription to web feeds. Unlike other ways accessing media over the internet, podcasts use special applications (like iTnes, winamp, etc.) called podcatchers to automatically identify and download new files in the series when they are released. Files can be stored locally on the users’ computers to enable offline access.

Podcasts are all about creating series of communication. Their use for learning has only begun and is fast becoming popular. Podcasts can be a very useful mode of delivery for training, allowing learners to access information any where, any time. For instance, say, your sales personnel require job aids describing the features of your company’s range of electronic products. Creating a podcast with the information will allow them to gather the information automatically and access it whenever required. Podcasts are especially effective in delivering content that can be learned through listening – like a demo sales pitch. Also, the ability to create chapters and include text, artwork and links means that podcasts can be used in a variety of different scenarios for product training.

Advantages of Podcasts:

Podcasts enable anywhere, anytime learning owing to their 24x7 access

They can easily fit into a learner’s life style, and make learning a seamless easy experience

They allow learners to learn at their own pace and convenience

They automatically identify and download new releases providing information to the learner on the touch of a button

The catch is that podcasts are not quite as effective on their own. They are passive in nature and eliminate the learner’s involvement, which is a very important element in learning. In spite of this, podcasts can prove to be extremely beneficial to learners, especially in product training, provided they are used as a supplement and not as a replacement.

STAM has a decade's experience in helping global companies with their Web Based product training strategies and investments, please contact us for your product training requirements.
“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”
– Earnest Hemingway
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