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What do you wish to accomplish with the training?

Learning objectives are specific, tangible quantifiers that a learner will need to attain or possess after completing a particular course. Learning objectives define what needs to be achieved in the process of the course, which will help both the instructor and the learner in understanding what they are trying to accomplish. They are extremely helpful in creating learning content and assessments that meet the overall goal of the course.

Learning objectives have been used extensively in product training to attain and measure the desired knowledge, skills and competencies in the work force.

Objectives related to cognitive mode of learning can be classified into six different categories as per Bloom’s taxonomy. They are ranked from least to most cognitively demanding.

These objectives define a learner’s memorization or information recall of a specific fact. For example, if you’re training your sales staff on features of your product, a knowledge objective would be, “The learners will be able to recall all the parts and features of the product”.

Comprehension objectives define the learner’s Interpretation, paraphrasing, and extrapolation abilities. Going back to the earlier case, “The learners will be able to summarize the benefits of the product” will be an appropriate comprehension objective.

Application objectives define the ability of the learner to apply concepts and principles to situations. For example in the case of technical support staff training an application objective would be “The learners will be able to effectively apply the troubleshooting process to diagnose the problem”.

These objectives define the learner’s ability to analyze a particular situation. For example, in the previous case, an analysis objective would be, “The learners will be able to identify the customer’s issue with information made available”.

Synthesis objectives address the learner’s ability to put things together and create something new. For instance, in our case a synthesis objective would be, “"The learners will be able to propose new design solutions to common product problems".

Evaluation objectives define a learner’s ability to judge a situation with logical consistency. In our case, “The learners will be able to judge the customers’ technological capabilities and propose a suitable solution to their problem”.

So, the next time you’re creating training content, make sure you seek help from learning objectives as the objective you are trying to meet will determine the content you choose to put up.

STAM has a decade's experience in helping global companies with their Web Based product training strategies and investments, please contact us for your product training requirements.
“The only way to reach your long range goals is through achieving your short range objectives.”
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